RO

RADACINI GROUP


Established in 1991 Radacini Group is one of the leading distributors of cars in Romania.

Currently Radacini network includes car dealerships and authorized service centers in Bucharest, Braila, Brasov, Constanta, Galati and Ploiesti.

In our portfolio you can find the following car brands:

  • Opel
  • Volkswagen
  • Mazda
  • Suzuki
  • Citroen
  • Peugeot
  • Honda
  • Cadillac
  • Chevrolet (aftersale)
  • Audi (aftersale)

PLEASE ASK FOR A PERSONALIZED OFFER HERE: relatii.clienti@radacini.ro

More about Radacini.

In 2015 Radacini Motors delivered the biggest fleet in the world of Opel Movano Trabus, 1300 units being now used as a school buses in rural area.

Our development area did not stop only in the automotive domain. We are also acting in the construction equipment segment as sole importer in Romania of the Doosan forklifts, in the real estate segment offering intelligent solutions for accommodation and in the professional training programs in the automotive industry.

And the story does not stop there. We will continue to adapt to the market and business environment, and focus our efforts for our current and future clients to be satisfied with our services.

Key facts about Radacini Group:

  • 25 years experience in business
  • 28,4% sales increase in 2015 since the car market increased only by 18%
  • 3.5% – the market share of Radacini in the total Romanian car market in 2015
  • Radacini market share in the commercial vehicle segment is 6.9%, with the biggest Opel Movano Trabus fleet.
  • Radacini is the biggest distributor for Opel, Mazda, Suzuki and the biggest Honda dealer outside of Bucharest.
  • Radacini is offering a large portfolio of 7 brands in 6 important cities in Romania
  • More than 1.1 million customers in our services
  • Over 68,000 vehicles sold
  • Network consisting of 11 authorized service for 10 important car brands

Our history

Year 1991 represented the first year of existence of Radacini Group. It is the year we set up and started Radacini Group's history. It is the year that marks many changes at the national level for Romania and is the year we decided that we want a new business concept, open, transparent, to welcome the clients with high standards products and services, designed for both the final user and small and large distribution companies. It is the year we became devoted to the concept "customer for life".
The first major event in the company's history occurred in 1995 with the signing of the first car dealership contract with Daewoo Automobile Romania. We started with small steps and slowly the business grew. We began to grow so that it was necessary to increase the staff to meet the needs of our customers. Our vision and our concept "customer for life" made us to be appreciated by all our customers that understand that we are a young team that focuses on quality of service that we offer.
Istoric Radacini 1991
The excellent collaboration with Daewoo Automobile Romania, very good results achieved in the distribution of Daewoo cars brought us the distinction of "dealer number 1". Thus, in 2002, the Group felt the need for a new expansion still in automotive, bringing in the Bucharest market a second car brand: Subaru. Brand for what it has become importer in Romania.
Another step in our development was the set up of Radacini Motors in October 2005. Radacini Motors signs a partnership with General Motors to represent the brands Opel and Chevrolet. We inaugurated the first Opel & Chevrolet showroom in Bucharest - Timisoara Blvd, near Plaza Romanian - an investment of 2 million Euro. It is a 3S location (sales, service, spare parts) with a total area of 2200 square meters, of which 500 square meters are intended for the modern showroom.
Istoric Radacini 2002
The expanding of Radacini Group took place gradually and from the desire to gain a more varied market we established in 2006 Radacini Equipment Division specializes in forklifts and construction equipment under the brand Daewoo Heavy Industries, this company was subsequently integrated into Doosan Infracore. Since that time machines have taken over the new company name. Radacini Equipment offers a wide range of forklifts with efficient diesel, LPG, gasoline engines, electric forklift trucks and construction equipment.
In 2004 by Radacini Auto Style, the Group became Bosh Partner entering in the Bosch Car Service network, in 2006 the partnership has expanded into the injection pump repairs.
Istoric Radacini 2006
Arian Motors becomes the 4th Mazda dealer in Romania and the Mazda showroom inauguration took place in the west of the capital. With confidence in the slogan "Dealer # 1" Arian Motors is the largest Mazda dealer, selling 40% of the total imported Mazda cars in Romania. In 2007, Radacini Motors entered in the premium car segment, becoming sole importer in Romania for the legendary American brand (North American Vehicles): Cadillac, Corvette and Hummer, which are all in General Motors portfolio.
To mark this premiere Radacini Motors participated at SIAB in a modern stand where were exposed the most representative models: Cadillac Escalade, Corvette, Hummer H3. Less than 2 years from the opening of the first showroom, opened its doors in Braila, in the former location IRMEX Auto Center, the second Opel & Chevrolet showroom and service. The automotive complex includes car showroom, with a built area of over 650 square meters, service station with an area of about 450 square meters, car body workshop (bodywork, paint) with an area of 500 square meters, annexes and parking.
The facilities are the latest generation equipments and required investments of about 2 million Euro. Also this year, in Brasov, opens the fourth integrated sales and service center Opel & Chevrolet, a move that required an investment of 4 million Euro for land and construction of a building with an area of 1250 square meters, of which 400 square meters are allocated for the showroom.

  • Radacini Braila
  • Radacini Brasov

Istoric Radacini 2007
In July 2008 Radacini Group by Radacini Auto Motor has decided to strengthen its market position and to accelerate its development strategy, through a partnership with Suzuki Motor Corporation - representation in Romania, becoming authorized dealer for the Japanese brand. Radacini Auto Motor began work in a temporary location in the west of the capital, on Iuliu Maniu Blvd. No. 246 then conducts its business in a modern complex consisting of showrooms and service on Sos Giurgiului no.52-54.
The total area of the facility is 5900 sqm, 2100 sqm built and 3800 sqm parking for clients. Also in July 2008, in Brasov, Arian Motors opens second sales center Mazda to the highest standards. The complex has an area of over 500 square meters, and the entire value of the investment amounted to over 2.5 million €. The year 2008 ended with another investment in a third Arian Motors showroom, located in the northern part of Bucharest, on Pipera no. 46C.
Istoric Radacini 2008
Between 2009 and 2011 Radacini Group's evolution meets new challenges and changes. In the summer of 2009 was completed a multi brand complex in Constanta. With an area of car exposure more than generous - 750 sqm - and an double area dedicated to servicing (10 workstations PTI line, geometry and wheel service, bodywork, paint), is the largest location of Radacini Motors in the country and required an investment of € 2.5 million.
Customers have one waiting room with a mini bar, and a parking space for 3,000 square meters, and a novelty in our services , the clients can change and storage of winter / summer tires. In January 2010 the Master Franchise agreement for Romania is signed with Domino's Pizza. On 5 August 2010 the group Domino's Pizza opens its first store in Romania, in Bucharest Pipera 46C. In 2011, Radacini Group became dealer for Citroen, with two showrooms, one in Constanta and one in Bucharest, Marasesti Blvd.
Istoric Radacini 2011
Following the same quality standards, 2012 marks the expansion of the group with two more showrooms in Romania - one in Galati, and another in Maniu Blvd. in Bucharest. Even if current market recorded a time of stagnation, these showrooms are designed to future applications that will surely come, especially with the launch of Opel and Chevrolet new models in Romania. Currently, Radacini Group comprises representatives, dealerships and authorized service centers in Bucharest, Brasov, Constanta, Braila and Galati representing Opel & Chevrolet, Mazda, Suzuki and Citroen brands.
We are the sole importer in Romania of Doosan forklifts. In the lifting equipment range we provide customers Pramac pallet trucks. Domino's Pizza franchise currently includes six stores in Bucharest. Staff employed in the company currently counts over 800 employees and more than one million customers have step into Radacini dealerships in the last 21 years.
Istoric Radacini 2012
We are the Dealer no. 1 for in Bucharest, Braila and Constanta. The outstanding performance in selling Opel‘s new cars in the national event Opel 24H, Radacini won 1st place outsell other Opel dealers in Bucharest, Braila and Constanta.
Radacini Motors reveal to other dealers in Romania by more than 50% of contracts awarded in the Opel 24H from 19-20 April 2013. Although the market economy is still precarious, we continue to maintain our reputation of good professionals and we thank customers for their trust in us. We give all our best for you to be happy and treated properly. Our concept is "customer for life" and we will not deviate from it or in the future!
Istoric Radacini 2013
Radacini became Honda dealer in Brasov and also Peugeot in Galati. Radacini is the number one dealer for Opel, Mazda and Suzuki. 3.5% is the market share of Radacini Group in the total automotive market in Romania!
Istoric Radacini 2014
28,4% sales increase in 2015 since the car market increased only by 18% 3.5% - the market share of Radacini in the total Romanian car market in 2015 Radacini is delivering the biggest Opel Movano Trabus fleet in the world. 6.9% market share in the commercial vehicle segment.
Istoric Radacini 2015

Mission and values

Our Mission

Our mission is to become the first choice of customers purchasing sales, service, repair and maintenance of cars, offering them a varied portfolio of car brands and a network of service centers equipped to the highest standards. Our ultimate goal is to have completely satisfied customers.

Customers for life

Our Company's success depends on our clients satisfaction with our services, this is why we are dedicated to the "customer for life " concept, by which we do our best to build a partnership with our clients, maintaining their fidelity to Radacini.

Integrity

In all interactions we have day by day, both with customers and suppliers or our employees, we strengthen relationships based on fairness, respect, trust, professionalism and ethical principles. We keep our promises to customers, partners or employees.

Passion

We are passionate to succeed in everything we propose. We compete in the automotive market in these difficult economic times, but we are able to maintain the first place in the country. We are dedicated to the automotive field and try to find out everything about cars, about technical innovations and how they can influence in a positive way our customers' lives.